We all wear jewelry at one point or another, whether it be a family heirloom, a necklace gifted to us by a friend, or a bracelet we acquired while traveling. But the right piece of jewelry reflects who you truly are, making you feel more confident and beautiful in your day-to-day life. To help you with your jewelry search, here are my favorite 20 trendy jewelry brands to shop. Spoiler alert: right now, I’m loving the gold vermeil pieces by Ana Luisa, Missoma, and Mejuri.
Best of Trendy Jewelry
- KOZAKH: Demi-fine jewelry handmade in the U.S.
- Shashi: Trendy and delicate jewelry pieces.
- Lili Claspe:Edgy jewelry brand with reclaimed vintage pieces.
- Mod+Jo: Dallas-based, small-batch jewelry brand.
- Gorjana: Timeless jewelry inspired by Laguna Beach.
- Ellie Vail: Water and sweat-resistant jewelry.
- 8 Other Reasons: Affordable designer jewelry and everyday essentials.
- Petite Moments: LA-based and woman-owned jewelry brand.
- LUV AJ: Bold jewelry brand with a rock and roll aesthetic.
- Ettika: On-trend jewelry with a mix of classic and modern pieces.
- Bracha: Trendy and quality jewelry styles.
- Casa Clara: Eclectic jewelry pieces inspired by global cultures.
- Missoma: Recycled gold and silver high-quality jewelry.
- Mejuri: Eeryday fine jewelry inspired by you.
- Awe Inspired: Jewelry with meaningful symbols.
- Five and Two: Wide collection of styled jewelry.
- Katie Dean: Handcrafted dainty jewelry, perfect for layering.
- Ana Luisa: Timeless dainty jewelry that’s also affordable.
- Katie Mullally: Handmade eclectic jewelry pieces.
- Amber Sceats: Go-to jewelry designer for statement pieces.
Price Range: $50-$175
Sustainable and ethical manufacturing is an essential part of how KOZAKH operates. All KOZAKH jewelry is designed and handmade with 14k Gold Filled and Sterling Silver. My favorite jewelry piece from KOZAKH is their Lots of Love Earring.
2. Shashi
Price Range: $30-$75
Established in 2009, Shashi is an affordable luxury jewelry brand providing timeless gold vermeil and sterling silver pieces. Shashi has been worn by various celebrities, from Rihanna to Adriana Lima to Halle Berry. My favorite trendy jewelry pieces from Shashi are the Mini Tsuki Earring and the Botanique Earrings.
“The quality is amazing and I get so many comments! Highly recommend for yourself or as a cute gift.” –Sonia L.
3. Lili Claspe
Price Range: $25-$175
Founded in 2011 by Stephie Tchamanian, Lili Claspe offers a collection of trendy jewelry and accessories that draw inspiration from the curves of the female form. From delicate anklets to dainty layered necklaces, Lili Claspe combines reclaimed vintage pieces and statement designer pieces. My favorite jewelry piece from Lili Claspe is the Becca Hoops.
“Just bought a necklace from here and I love it! Such good quality and love that it’s all made locally.” –Ashley H.
4. Mod+Jo Jewelry
Price Range: $25-$150
Handcrafted in the heart of Dallas, Texas, Mod+Jo has a beautiful variety of trendy jewelry, from necklaces and bracelets to earrings and rings. Created with a mix of vintage and modern energy, Mod+Jo’s jewelry is made to be layered. The Classique Old English Initial Pendant is my favorite piece.
5. Gorjana
Price Range: $25-$115
Based in Laguna Beach, Gorjana was founded by husband and wife Jason and Gorjana Reidel. Their California-inspired jewelry line is filled with delicate gold pieces for everyday wear. My favorite piece is the Parker Layering Set.
“This is definitely a brand to get behind. Not only is their jewelry delicate and well designed, but is affordable for those looking for high-quality jewelry at the fraction of the price.” –Kayla B.
6. Ellie Vail
Price Range: $30-$75
Ellie Vail is the leading brand for water-resistant trendy jewelry. Their jewelry is designed for the everyday woman with a mix of classic and trend-inspired styles. All pieces wear better and last longer. My favorite piece from Ellie Vail is the Rylan Figaro Chain Lock Necklace.
“I often struggle to find the right piece because I tend to never take off my jewelry – this one doesn’t disappoint! The color has held up and it fits with 90% of my outfits. Would highly recommend, great quality jewelry.” –Jessica Z.
7. 8 Other Reasons
Price Range: $25-$75
From gold-plated hoops to layered lariats, 8 Other Reasons is loved by celebrities, influencers and stylists. My favorite piece from 8 Other Reasons is the Zoe Necklace.
8. Petit Moments
Price Range: $25-$75
LA-based and woman-owned, Petit Moments is an accessory brand guaranteed to elevate your wardrobe without breaking the bank. My favorite piece is the Beagan Necklace.
9. LUV AJ
Price Range: $35-$100
Founded by Designer Amanda Thomas, Luv Aj’s entire line was picked for Fred Segal’s stores in 2005 and boomed in popularity. Today, Amanda has created a jewelry line that combines heavy-metal spike details with feminine layering pieces. My favorite piece is the The Royale Stone Tennis Necklace.
“These are the perfect little hoops for every day — great for first or second holes and to layer with other pieces. Highly recommend.” – Caroline N.
10. Ettika
Price Range: $25-$75
Designed in Los Angeles, Ettika believes in quality, authenticity, and design. Their pieces are made with fine materials and sold at an affordable cost. I love Ettika’s assortment of layering necklaces and bracelets. My favorite piece is the Pearl and Flower Necklace and Earrings.
11. BRACHA
Price Range: $25-$75
BRACHA is a natural-and-glam jewelry line created by two sisters who love fashion and life. Through their jewelry sales, they provide financial support to Chain Reaction and The A21 Campaign, leading the global fight against today’s sex trade. Join the movement and #WEARIT2ENDIT. My favorite piece is the Milan Large Hoops.
12. Casa Clara
Price Range: $25-$75
Casa Clara curates a collection of vibrant, timeless accessories that stand out from the crowd. Their beaded pieces are designed and crafted in collaboration with a women’s group in the heart of Nayarit, Mexico. My favorite pieces from Casa Clara are the Sunday Earring and Zara Necklace.
13. Missoma
Price Range: $25-$500
Missoma was founded at Marisa Hordern’s kitchen table alongside her mother Michele, and sister Sophie. Today, Missoma offers an array of demi-fine, trendy jewelry, including statement pieces and delicate essentials. My favorite pieces from Missoma are the Ridge Heart Charm Necklace and Roman Arc Coin Necklace.
“I purchased my first Missoma piece a few months ago and it’s honestly one of the most gorgeous pieces of jewelry I own.” –Ariana S.
14. Mejuri
Price Range: $25-$500
Mejuri has a wide variety of delicate jewelry pieces on their website. Mejuri’s motto is “History says fine jewelry for occasions, we say fine jewelry for every day.” My favorite piece is the Figure Ring.
“I love every single piece I’ve purchased from here over the years. Worth your money!” Julia B.
15. Awe Inspired
Price Range: $35-$300
Awe Inspired believes in fine, ethical jewelry as a vehicle for empowerment. From goddess necklaces and intricate earrings, Awe specializes in creating meaningful, inspirational pieces to elevate your everyday. My favorite pieces from Awe Inspired are the Snake Stud Earring and Mini Athena Set.
16. Five and Two
Price Range: $25-$75
Five and Two Jewelry is designed in the USA and inspired by the magic of nature, free spirits, and dreamers. Layered dainty chains and petite stones are a few of their specialties. My favorite piece is the Ellis Earrings.
17. Katie Dean
Price Range: $55-$100
Unique Australian designer jewelry, combining timeless sophistication with versatility. Designed for the fashionable individual, each piece is unique with a timeless appeal. My favorite pieces are the Initial Necklace and Birthstone Ring.
18. Ana Luisa
Price Range: $45-$150
Ana Luisa has made sustainability central to its business. The brand crafts its jewelry with 100% recycled gold and 92.5% pure Silver. Furthermore, all fine gold plating is conducted in-house. My favorite piece from Ana Luisa is the Puffed Heart Necklace.
“I love the uniqueness and the detail of the jewelry. I have had lots of positive comments on the earrings.” –Rebecca L.
19. Katie Mullally
Price Range: $50-$150
Katie Mullally specializes in sterling silver jewelry that combines vintage pieces with modern custom-made designs. Each piece is timeless and made to last a lifetime. My favorite piece from her collection is the Double St. Christopher.
“The gold plating is super thick, I have had my pieces for years and worn them loads and the gold still hasn’t worn off!” –Kirsty M.
20. Amber Sceats
Price Range: $35-$350
Unique Australian designer jewelry combining timeless sophistication with versatility. Designed for the fashionable individual, each piece is unique with a timeless appeal. My favorite piece is the Delmare Earrings.
Thank you for reading my roundup of 20 jewelry brands to shop in 2021. If you enjoyed this post, check out 7 Niche Jewelry Brands I’m Falling in Love With, 21 Ethical + Sustainable Clothing Brands You’ll Love to Wear , and Top 10 Brands to Shop for Affordable Gold Rings. Let me know your favorite jewelry brand in the comments section below!
