The 18 Best Places to Buy Affordable Quality Jewelry Online (2024)

The 18 Best Places to Buy Affordable Quality Jewelry Online (1)

Not everyone's jewelry collection includes precious stones and metals that need to be covered by jewelry insurance. For jewelry enthusiasts who like to switch up their look, finding affordable jewelry brands can prove to be quite the challenge. To find pieces that look like a million bucks (but actually cost less than $100), it's all about finding the right balance between quality and cost—you don't want to end up with cheap jewelry that tarnishes immediately and looks bad after just a few wears.

We researched dozens of affordable jewelry brands, assessing them on their inventory, shipping and return policies, and quality of their materials to find the best options. For expert tips on shopping and caring for affordable jewelry, we tapped Alison Bruhn, New York City-based personal stylist, and Brenna Lyden, CEO and founder of East West Gem Co.

“Be careful about anything that seems too good to be true,” says Bruhn. “Buy the best quality you can, and keep in mind that ‘fewer but better’ is a smart motto to have. Be thoughtful about your purchases, whether they are expensive or not."

Who it’s for: People looking for minimalist jewelry, particularly hoop earrings, and people looking for men’s jewelry.

Who it isn’t for: People looking for chunky statement-making pieces.

Mejuri stands out for offering fine jewelry at low prices. Here, you can find relatively affordable pieces made from 14-karat gold, yellow gold, and precious stones such as white sapphire, pearls, and even diamonds. You’ll find the lowest prices on earrings, including 14-karat yellow gold studs, a pair of pearl drop earrings, and single diamond studs, all available for under $100. Mejuri is best known for its minimalist hoop earrings, of which there are many to choose from, including beaded and diamond varieties. You can also purchase charms to add to your hoops for an even bigger statement.

The catch is that the majority of Mejuri’s offerings are small and definitely geared towards minimalists, so people who want chunky, colorful jewelry might be disappointed. On the other hand, Mejuri also has a men’s section that includes chains, necklaces, and rings. You can also find wedding bands for both genders, as well as simple yet beautiful engagement rings.

Brand Details:

  • Jewelry Types: Earrings, rings, necklaces, bracelets, anklets, chains
  • Shipping: Free standard
  • Return Window: 30 days

Who it’s for: People who love chunky, layered, or stackable jewelry.

Who it isn’t for: People who want a more lenient return policy.

Bonheur Jewelry is a great place to shop if you want statement pieces that look way more expensive than they are. The reason its prices are so reasonable is that its jewelry is made of brass and plated in 18-karat gold, 18-karat rose gold, or rhodium to get the finish you desire. You can definitely make a statement with some of its bolder pieces, such as this layered necklace or this chunky tennis bracelet—both with geometric-shaped Swarovski crystals.

It's easy to find styles that go well together when you shop by collection. The Champagne collection consists of eye-catching pavé pieces, while the Muse collection consists of colorful crystals, stackable rings, and more. However, some collections, such as the Gemstone collection, are more expensive than others. Another thing to keep in mind is that the site only has a seven-day return window, so you’ll need to make sure you love your jewelry quickly once it arrives.

Brand Details:

  • Jewelry Types: Earrings, necklaces, rings, bracelets
  • Shipping: Free on orders over $100
  • Return Window: 7 days

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Who it’s for: People who like jewelry charms.

Who it isn’t for: People who are looking for more traditional jewelry.

Gorjana is your one-stop shop for gold jewelry. The brand has a beautiful selection of both classic and quirky jewelry styles that are sure to live in your jewelry box for a lifetime. These include delicate pendant necklaces you can decorate with charms, such as a heart, locket, or even a bejeweled bee. There are also signet rings, chain-link bracelets that are both thin and chunky, and plenty of hoops. This is a great place to shop if you have multiple ear piercings, as the brand has a nice selection of studs, huggie-style earrings, and sets available for layering.

Gorjana also has a robust collection of affordable fine jewelry. You’ll find 14-karat gold pieces as well as jewelry with opals, pearls, and diamonds. Plus, if you’d like to personalize your jewelry, there are plenty of ways to do just that—beyond monogrammed jewelry, there are also astrological necklaces, birthstone earrings, and a variety of pieces that can be engraved.

Brand Details:

  • Jewelry Types: Earrings, necklaces, rings, bracelets, charms
  • Shipping: Free standard
  • Return Window: 30 days

Who it’s for: People who want contemporary jewelry that suits a variety of styles and budgets.

Who it isn’t for: People who want to see jewelry in person before buying.

Astrid & Miyu is a London-based jewelry brand that specializes in contemporary pieces. The site has all types of jewelry, including pendant necklaces with zodiac and initial designs, minimalist and statement rings, and stackable sets. We especially love that it’s so easy to filter earrings based on piercing type. You can find styles that are suitable for conch, helix, and tragus piercings as easily as you can find lobe earrings.

No matter what your budget is, the brand has plenty of options for you. There are more affordable styles that are made of sterling silver and plated with 18-karat gold, and there are also solid 14-karat gold options for people who are willing to spend a bit more for higher-quality jewelry.

Plus, Astrid & Miyu is committed to improving its sustainability practices: It offers a silver jewelry recycling program and has an entire collection made from recycled sterling silver. Unfortunately, there’s only one store in the U.S., which is located in New York City, so people in other parts of the country won’t be able to see the pieces in person before buying.

Brand Details:

  • Jewelry Types: Earrings, necklaces, rings, bracelets
  • Shipping: Free on orders over $100
  • Return Window: 28 days

Who it’s for: People looking for kitschy, unconventional pieces of jewelry.

Who it isn’t for: People looking for silver jewelry.

BaubleBar offers a wide array of jewelry at low prices, ranging from classic everyday pieces such as chain necklaces and gold bangles to unique novelty items such as a Mickey Mouse tennis bracelet. BaubleBar is actually best known for its earrings, offering an inventory that is much larger than other jewelry types available on its site. The brand has plenty of earring styles to choose from, including cubic zirconia studs, jeweled statement drop earrings, chunky hoops, cuffs, and even a few crawlers. You’ll also find a sizable collection of whimsical earrings that depict animals, food, drinks, and more.

BaubleBar also sells rings, anklets, and charms for charm bracelets. There are some fine jewelry options that are pretty affordable too, with price points starting at $24 for earrings, $38 for bracelets, and $42 for necklaces. The only category that BaubleBar is lacking in is silver jewelry.

Brand Details:

  • Jewelry Types: Earrings, necklaces, bracelets, anklets, rings, charms
  • Shipping: Free on orders over $75
  • Return Window: 30 days

Who it’s for: People who are looking for neutral basics that will complement a variety of outfits.

Who it isn’t for: People looking for fine jewelry at a low price point.

Madewell should be your go-to for everyday staples that manage to be both trendy and timeless. Here, you’ll find popular jewelry styles such as layered necklaces, stackable rings, chain-link bracelets, and gold hoop earrings. Much of Madewell’s jewelry is meant to complement rather than be the center of attention, so you won’t find a lot of loud, colorful statement pieces. Instead, you can count on plenty of neutral, delicate pieces that will suit a variety of occasions, whether you’re spending the day in the office or at a wedding.

The brand does have a small selection of more playful jewelry pieces that cater to people who have a more eclectic style. You’ll also find a selection of watches and fine jewelry, though these are much pricier.

Brand Details:

  • Jewelry Types: Earrings, necklaces, rings, bracelets, watches
  • Shipping: Free for loyalty members; from $3 for everyone else
  • Return Window: 30 days

Who it’s for: People who frequently try new styles and types of jewelry.

Who it isn’t for: People who’d rather invest in pieces they’ll have for years.

Rocksbox is unlike any of the other jewelry sites on our list. First and foremost, it’s a jewelry rental service, like Flont and Red Carpet Rocks. You can rent three pieces at a time for $21 per month (shipping is included), and you also get a monthly credit of the same amount that goes toward the purchase of any jewelry you want to keep. Each piece is selected by you or a stylist according to your preferences (such as gold vs. silver and statement vs. delicate pieces).

Plus, members can purchase additional jewelry from the Rocksbox store, where you’ll find designer brands like Kendra Scott, Kate Spade, and Lele Sadoughi. This jewelry subscription is a great option for people who like to try out new styles and switch out their pieces often. It’s also ideal for special occasions, such as weddings and vacations, where you might want jewelry that differs from your everyday pieces.

Brand Details:

  • Jewelry Types: Earrings, necklaces, bracelets, rings
  • Shipping: Included in subscription
  • Return Window: 30 days

Who it’s for: People looking for personalized jewelry.

Who it isn’t for: People who don’t want to sift through a large inventory to find what they’re looking for.

Etsy is truly your oyster when it comes to finding any and all types of jewelry—there are currently more than 16 million listings! Although it can be very overwhelming to navigate, Etsy offers plenty of filters to help you find what you need, including occasion, holiday, gemstone, material, style, theme, and more. Etsy is particularly a hub for vintage jewelry, handmade jewelry, and quirky statement pieces.

Where Etsy excels the most, though, is personalized jewelry. You’ll find all kinds of unique, customizable pieces including name rings and necklaces, and even bracelets with an engraving of the coordinates of your choice. You can even get your kid’s drawing turned into a necklace or something to commemorate a special date. When shopping on Etsy, just keep in mind that sellers set their own shipping prices and return policies.

Brand Details:

  • Jewelry Types: Earrings, necklaces, rings, bracelets, body jewelry, watches, brooches
  • Shipping: Varies
  • Return Window: Varies

Who it’s for: People looking for affordable jewelry that is less likely to tarnish over time.

Who it isn’t for: People who want to buy from a brand that accepts returns.

Priscilla Ma started her business after becoming frustrated with how fast affordable jewelry tarnished. She set out to create her own line with metals that she found were least likely to tarnish, including gold-filled, sterling silver, and stainless steel. Her collection contains necklaces, earrings, bracelets, and rings made of exactly those materials.

The site features an abundance of chain-link jewelry, but what stands out the most though is the brand’s hand-stamped and engraved jewelry. The detailed designs are incredible, including this birth flower ring and this custom "fur baby" pendant, which is traced by hand before being turned into an engraved necklace. Ma also offers custom necklaces that depict your zodiac sign, an important year, and even Chinese characters. Keep in mind that any purchase you make, regardless of if it’s custom or not, cannot be returned.

Brand Details:

  • Jewelry Types: Earrings, rings, necklaces, bracelets
  • Shipping: Free on orders over $50
  • Return Window: No returns allowed

Who it’s for: People who love colorful, textured statement jewelry.

Who it isn’t for: People who want to shop from a smaller business.

If you’re someone who loves wearing colorful, textured jewelry, you’ll enjoy browsing through Anthropologie’s robust collection of statement pieces. The brand sells earrings, bracelets, rings, and necklaces made of pearls, semi-precious stones, rattan, wood, glass, embroidery, and shells. You can pair any of these pieces with casual outfits or incorporate them into more formal occasion attire to further elevate your look.

Anthropologie is also a great place to find body jewelry. You’ll find anklets, hand chains, belly chains, and even chains that drape across your chest and back. If your taste is more modest, the brand also has a selection of more classic jewelry styles, including stone rings, bangle bracelets, gold hoops, and plenty of monogrammed styles.

Brand Details:

  • Jewelry Types: Earrings, necklaces, rings, bracelets, body jewelry
  • Shipping: Free for orders over $50
  • Return Window: 30 days

Who it’s for: People specifically looking for different types of earrings.

Who it isn’t for: People who are looking for bracelets, necklaces, and rings.

Studs is a fantastic place for people who have multiple ear piercings. The brand’s earrings are designed to avoid common issues that come with earring layering. They are small enough to easily pair with others, and they actually have personality. Oftentimes it can be hard to find studs or huggie earrings that aren’t your run-of-the-mill ball or cubic zirconia studs, or small hoops. You’ll find studs here that feature stars, smiley faces, flowers, creatures, hearts, words, and more.

Huggies include hoops that vary in thickness and pattern, as well as ones attached to charms. The brand also has a small selection of larger hoops and dangles (aka, earrings that are put in two earring holes but are connected). You can buy Studs’ earrings as a single or pair.

Brand Details:

  • Jewelry Types: Earrings—studs, huggies, hoops, flatbacks, chains, dangles, cuffs, clickers
  • Shipping: Free for orders over $75
  • Return Window: 21 days

We Dream In Colour

The 18 Best Places to Buy Affordable Quality Jewelry Online (13)

Who it’s for: People looking for handmade and hand-painted jewelry.

Who it isn’t for: People looking for more subtle pieces of jewelry.

We Dream in Colour specializes in handmade jewelry that comes in vibrant colors and patinas. Its collection is awash in bracelets, necklaces, rings, and earrings that feature eye-catching depictions of flora and fauna, ombre patinas, and well-made hammered pieces, as well as hair accessories that’ll transform any up-do.

You’ll be able to find plenty of affordable pieces on the site in all jewelry categories. The brand is most known for its earrings, which make up most of its collection. Several of its higher-priced earrings have been worn by famous faces, including Zendaya and Katy Perry.

Brand Details:

  • Jewelry Types: Necklaces, earrings, bracelets, rings, hair pieces
  • Shipping: Free on orders over $200; otherwise $10
  • Return Window: 30 days

Who it’s for: People looking for affordable stone jewelry.

Who it isn’t for: People who don’t want to have to pay for shipping.

This celeb-loved brand was founded after Kendra Scott noticed a gap in the market for quality stone jewelry at affordable prices. As such, the site features a wide range of stones on its variety of necklaces, rings, bracelets, and earrings. The brand also has plenty of other jewelry styles, including gold-plated and silver pieces, some of which are stamped with the brand’s signature logo.

In addition to stones, the brand places an emphasis on family, making it a great place to buy gifts for loved ones. Kendra Scott also offers complimentary engraving on all sterling silver, 18k gold vermeil, and 14k gold pieces.

Brand Details:

  • Jewelry Types: Earrings, necklaces, rings, bracelets, anklets, charms, watches
  • Shipping: Free on orders over $75
  • Return Window: 30 days

Who it’s for: People who want to shop from retailers who value transparency and sustainability.

Who it isn’t for: People looking for a selection of body jewelry.

If you’re someone who goes out of their way to shop eco-friendly, you’ll appreciate Ana Luisa. The brand is committed to producing its jewelry ethically and maintains carbon and water neutrality throughout its entire jewelry-making process. It also tries to recycle whenever possible, including with the jewelry it produces: A handful of the gold-plated jewelry on Ana Luisa’s website is made with recycled sterling silver.

The brand sells rings, earrings, necklaces, and bracelets that are primarily gold staples, with some featuring stones such as cubic zirconias. There are very few silver and large statement jewelry available, and the largest of the site’s inventory is earrings and necklaces.

Brand Details:

  • Jewelry Types: Earrings, necklaces, rings, bracelets
  • Shipping: Free
  • Return Window: 30 days

Who it’s for: People who want to find 18- and 24-karat gold pieces at low prices.

Who it isn’t for: People who want a larger return window to work with.

Sonia Hou is a demi-fine jewelry line that stands out for its fine lines and geometric-shaped earrings. Demi-fine is the term used to describe jewelry that falls between fine and costume jewelry, and this brand focuses on pieces with high-quality gold plating.

The site offers some sterling silver options and pieces with gemstones, but you won’t find any seriously bold statement options here. Instead, expect to find elevated staples that you can wear just about anywhere for any occasion. Keep in mind that because these prices are so competitive, Sonia’s pieces do tend to sell out fast—and returns are only allowed within 10 days.

Brand Details:

  • Jewelry Types: Necklaces, earrings, bracelets, rings
  • Shipping: Free
  • Return Window: 10 days

Who it’s for: People looking for bold statement earrings.

Who it isn’t for: People who want a larger selection of jewelry to choose from.

French retailer Sézane brings a level of European elegance to the American jewelry market. Pieces from Sézane are beautifully made and manage to look grand in appearance, whether it’s a small piece of jewelry like a pendant chain necklace or a large, chunky hoop earring. The majority of pieces available on the site are gold, along with some beaded necklaces and stone rings.

By far the most striking part of Sézane’s jewelry collection is its earrings. You’ll find memorable drop and hoop earrings that will work for a dressy resort dress code—like plenty of raffia styles that are the perfect accessory for summer vacation. One thing to keep in mind about Sézane is that its jewelry collection changes with each season, so there’s a chance that the jewelry you see on the site now may not be available a few months from now.

Brand Details:

  • Jewelry Types: Earrings, rings, bracelets, necklaces
  • Shipping: Free for orders over $200
  • Return Window: 15 days

Who it’s for: People looking for silver jewelry and people specifically looking for jewelry for additional ear and body piercings.

Who it isn’t for: People looking for maximalist jewelry.

Amyo specializes in minimalist pieces that transcend trends and can be worn for decades to come. The brand offers jewelry made of sterling silver, 14-karat plated gold (including white gold and rose gold), gold vermeil, and various gemstones, including diamonds, pearls, emeralds, and more. Unlike many other contemporary jewelry brands, Amyo offers a good amount of silver jewelry to choose from, and we especially like these mid-size hoop earrings and the Chevron Pave ring.

Along with silver, Amyo also features a nice selection of anklets and jewelry for people with additional piercings. You’ll find a small selection for nose piercings and a larger selection for second- and third-lobe piercings as well as helix and tragus piercings.

Brand Details:

  • Jewelry Types: Bracelets, necklaces, earrings, rings, anklets, body chains, nose jewelry
  • Shipping: Free on orders over $40
  • Return Window: 30 days

Who it’s for: People looking for trendy jewelry.

Who it isn’t for: People who want a larger selection of rings to shop.

J.Crew offers a small yet strong collection of on-trend jewelry that can be worn to work, on a night out, on vacation, and more. The brand sells necklaces, earrings, bracelets, and some rings that are made of a range of materials, including gold, silver, shells, and precious and semi-precious stones, including freshwater pearls and quartz.

This is a great site for people who gravitate toward on-trend jewelry, as you can find stylish pieces at major discounts. Fans of unconventional jewelry will enjoy these eye-catching colorful floral hoop earrings. Meanwhile, those looking for more subdued pieces will enjoy this classic gold bangle.

Brand Details:

  • Jewelry Types: Bracelets, earrings, necklaces, rings
  • Shipping: Free for loyalty members; from $5 for everyone else
  • Return Window: 30 days

How to Shop for Affordable Jewelry Like a Pro

Metal

When shopping, keep an eye out for pure silver and gold varieties. Pure silver and gold won’t rub off the way that plated gold or silver does, or tarnish the way that sterling silver does. Pure gold and silver cost more, though the investment will be worth it in the long run.

When it comes to silver, the two most popular varieties are pure silver and sterling silver. Sterling silver is still more than 90 percent silver, but the remaining 10 percent is made up of another metal. When it comes to gold, look at the karats to tell whether or not a piece of gold is pure. A karat is a unit of measurement that determines how much gold is in one piece of jewelry. The higher the karat, the closer you are to having pure gold, which is 24 karats. Like sterling silver, the remainder of the jewelry piece is another type of metal.

“For a piece you plan on wearing daily, I always lean towards using 14K gold because it delivers the best value in terms of durability and price,” says Brenna Lyden, CEO and founder of East West Gem Co.

Style

You’ll also want to make sure you’re looking at jewelry that matches your style, but don’t be afraid to go out of your comfort zone a little. One of the biggest benefits of buying affordable jewelry is that you can frequently switch up your pieces without breaking the bank. This means that people who typically prefer minimalist jewelry can try out more playful styles without spending too much money on necklaces or bracelets they won’t wear as often.

“If you can find pieces that look expensive, but aren’t actually ‘fine’ jewelry, then you can save a lot of money,” says personal stylist Alison Bruhn. “That way, if you lose an earring, for example, or if the piece of jewelry breaks, or if it gets lost, it’s not the end of the world.”

Shipping and Returns

As with all online shopping, it’s important to consider shipping and return policies when purchasing jewelry, too. Many of the affordable jewelry retailers on our list offer free standard shipping, although there are often order minimums to be eligible. If you’re shopping from a place that doesn’t offer free shipping or your order is below the minimum for free shipping, delivery costs can add up. Also, keep in mind that you might need to pay extra for expedited shipping if you’re in a rush (perhaps shopping for a last-minute gift).

You should also look at the return policy before shopping, just in case your new bracelet doesn’t look the same in person or your new ring doesn’t fit the finger you wanted it to. (Pro tip: Learn how to measure your ring size so you get the perfect fit.) Many of the sites we recommend have a 30-day return window, but it’s a good idea to check for exclusions—clearance items and personalized pieces may be final sale.

Questions You Might Ask

What’s the difference between gold-filled and gold-plated jewelry?

When shopping for affordable jewelry, you’ll often find pieces that are labeled as gold-filled or gold-plated. Though they sound quite similar, there’s a difference between the two phrases. “In simple terms, gold-plated jewelry has a very small layer of gold placed over a base metal that makes up the setting of the piece,” says Lyden. “The base metal can vary, but typically it's sterling silver, brass, or even copper. Gold-filled jewelry is basically the same concept but just with more gold layers and less base metal content.” Cleaning gold-plated jewelry properly is important because it can tarnish easily, and its color could fade if done incorrectly.

And because gold-filled jewelry contains a higher percentage of quality gold, Bruhn considers it the “step below solid gold.”

Why does some jewelry make your skin turn green?

Your skin turns green when you’re wearing jewelry that contains copper. Copper turns green when it comes into contact with various substances, including water, lotion, and your skin’s oils. This is a natural reaction and won’t be harmful to you—it can actually be washed off with soap and water. In truly “cheap” jewelry, copper typically makes up most of the formula and is topped with a coating.

The best way to prevent this is to apply clear nail polish to the vulnerable parts of your jewelry, which will act as a coating over the copper. Just know that you will have to do this frequently to prevent green skin, so it’s better to spend a bit extra on jewelry that is copper-free.

How do you prevent jewelry from tarnishing?

Tarnishing happens when jewelry mixes with a variety of everyday items and substances, including air, some fabrics, and even food. “Sterling silver will tarnish when exposed to water or through the process of oxidation, which is an inevitable reaction that will occur over time,” says Lyden. She also adds that gold jewelry—especially white gold—can “turn,” or look less bright.

You can also prevent your jewelry from tarnishing by taking a few extra steps to properly care for it. “When you are wearing more affordable jewelry, put on perfume, hairspray, etc. before you put on your earrings,” says Bruhn. “If you forget, quickly wipe off the jewelry with a damp cloth to remove products that can damage the piece.”

You should also wipe your jewelry down with a microfiber cloth after every wear. Then, every so often, you’ll need to clean your jewelry by lightly scrubbing them with a small brush that has been soaked with warm water and mild dish soap. You can also use a store-bought jewelry cleaner. Just be sure to dry your pieces off before putting them back in your jewelry box.

In terms of storage, you should also organize your jewelry to ensure everything is spaced out and has room to breathe. If you’ve ever received fabric bags with your jewelry purchase, keep them! They help prevent pieces from touching each other so that your jewelry lasts longer. Bruhn especially recommends soft jewelry pouches for silver pieces because they can prevent them from tarnishing as quickly.

Take Our Word for It

This article was written by Rachel Center, a lover of all things fashion and a product reviews home writer for Real Simple, and updated by Amina Lake Abdelrahman, commerce editor at Real Simple. We spent hours researching where to find the best places to buy cheap jewelry, ultimately choosing the websites on this list based on price as well as jewelry type and styles available. For expert advice on shopping for affordable jewelry, we reached out to Alison Bruhn, NYC-based personal stylist and co-founder of The Style That Binds Us, and Brenna Lyden, CEO/founder of East West Gem Co.

The 18 Best Places to Buy Affordable Quality Jewelry Online (2024)

FAQs

Where is the best place to buy jewelry online? ›

Our Top 10 Best Online Jewelry Stores & Websites 2024:
  • Zales - Best online jewelry store overall.
  • James Allen - Best for customizable jewelry.
  • Ross Simons - Best for good value jewelry.
  • Brilliant Earth - Best for environmentally-conscious jewelry.
  • SuperJeweler - Best for deals on diamonds and gems.

Is it a good idea to buy jewelry online? ›

In conclusion, buying jewelry online is not only a good idea but also a convenient and efficient way to explore a wide variety of options from the comfort of your home. Just ensure you're shopping from a trusted source, and you'll have a piece of jewelry that you cherish for years to come.

Is it safe to buy expensive jewelry online? ›

Buying designer jewelry online can be risky if you don't know what to look for. Counterfeits are common. Before you purchase, check to see if the company is an authorized retailer for that particular brand. You can usually find this information on the designer's official website.

Is Mejuri or Gorjana better? ›

Mejuri comes in second place with some personalization options like engraving and custom sizing. However, their selection of customizable pieces is more limited. Gorjana, on the other hand, offers stunning jewelry but falls short in the personalization game, sticking to its classic designs.

Is Zales jewelry good quality? ›

Zales' diamonds do not match the superior quality, sparkle, and clarity found with vendors like Whiteflash or Brilliant Earth. Also, Zales' lack of certification for their lab diamonds could be a concern for customers wanting proof of their diamond's quality and worth.

Is Jaxxon jewelry real gold? ›

In most stores, you get only 18 carat gold, so it is very expensive. But on Jaxxon you get 14K gold and it is much cheaper. Jaxxon has great bracelets for mens I am also going to order one for myself this week. Yes Jaxxon's services are also very good so you can trust Jaxxon.

Why not to buy jewelry online? ›

While buying jewelry online may seem attractive because of its speed and convenience, the average consumer cannot verify critical factors like precious metal content, gemstone quality, etc. The value of fine jewelry depends on more than just the naked eye appearance of the piece.

How can you tell if jewelry is good quality? ›

All fine jewelry should have a hallmark unless it is over 100 years old or the hallmark has worn off. 18K, 14K, 10K, 750, 585, and 375 are all common gold hallmarks. 950, PLATINUM, and PLAT are common platinum hallmarks. 925, Silver, 800, and Sterling are common silver hallmarks.

How can you tell if online jewelry is real? ›

Spotting Fake Jewelry – How to tell if Your Jewelry is Real
  1. Here are some simple things to look for to ensure you don't unknowingly purchase fake jewelry:
  2. Scrutinize the source.
  3. Always check for hallmarks and brand marks.
  4. Ask for documentation.
  5. Ask about the warranty and return policy.
Aug 17, 2017

Why is jewelry from India so cheap? ›

Many Indian gems are produced using low-cost labor and less expensive materials, which allow them to price their items at more affordable rates. It also means that these gems do not meet all of today's standards for cut, color, and clarity but can still be beautiful pieces with unique histories behind them.

Should you haggle when buying jewelry? ›

One of the most important things you need to know is how to haggle. Negotiating on price is one of the key components in the process of buying or selling anything. Unless you go to a retail store, chances are you can always whittle down the price a bit.

What type of website is good for online jewelry business? ›

Shopify. Shopify is a cloud-based eCommerce platform designed to make it easy for businesses to sell online. The platform is scalable and affordable, making it a good choice for businesses of all sizes. Shopify offers a wide range of themes that you can use to customize the look and feel of your jewelry website.

Why is Mejuri so popular? ›

Many young people especially are interested in ethical, sustainable living, i.e., they're careful to purchase clothing, jewelry, and other goods that will last many years and not contribute to excess waste. They seek brands like Mejuri that are committed to high manufacturing standards and quality materials.

What is the No 1 luxury jewelry brand? ›

1. Tiffany & Co. Starting our list of the top 10 designer jewelry brands is of course: Tiffany & Co.

Is Mejuri 14k real gold? ›

To help reduce our impact on the environment while still supporting local communities that rely on mining, all our pieces are made from 95% recycled gold and 5% newly mined gold (including 14k gold and 18k gold vermeil).

How do I get the best price on jewelry? ›

  1. Tip 1: Everything in a jewelry store is negotiable. ...
  2. Tip 2: Always research and don't buy on the spot.
  3. Tip 3: Know when to buy - March is the best month! ...
  4. Tip 4: For Diamonds, Look for Just Under The Quarter Mark.
  5. Tip 5: Sell or Trade old Jewelry to Bring Down Your Cost.
Feb 8, 2022

Is it better to buy jewelry at a jewelry store or department store? ›

If you decide to visit a local independent jeweler, you will realize that the quality of the piece you purchase and/or design will be unique. On the other hand, a person who is looking for an engagement ring can walk into any chain store and then leave with a ring that hundreds or thousands of people have bought.

What brand of jewelry is most popular? ›

Jewelry brands ranked
  • Chanel is the most recognized jewelry brand.
  • Tiffany is more popular than Pandora.
  • Claire's has the highest usage share.
Dec 19, 2023

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